The following was published on Blueshift SEO. 

Maybe you’ve heard the acronym SEO and know it has something to do with helping your site reach more people — if that’s the case, then you already know more than a lot of people regarding what is SEO! SEO can get pretty complex when it comes to understanding all the factors that affect a site’s ranking, but the basic concept is not that difficult to understand. In general, SEO involves making changes to your website design and website contentto make it more attractive to a search engine so that your site appears higher on search engine results page.

How do you do this?

By the end of this blog post, you will be able to answer the question, What is SEO?, guaranteed.

What Does SEO Stand For?

SEO stands for “search engine optimization.” But, what is SEO? In a nutshell, SEO is the practice of using organic search results to increase the quantity and quality of traffic to your website. Said another way, SEO is the practice of optimizing your web pages to reach a higher position in Google’s (or other search engines’) search results by using organic (or unpaid) traffic from the search engine results page (SERP).

To beginners, this might sound confusing.

But it doesn’t have to be.

In the following section, we will break it down to help you understand what is SEO and how does SEO work.

Read the full post here.